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Centre for Primary Care and Public Health seminar: Pitching your research to journalists – an insider’s perspective

Tuesday 7 March 2017

Time: Wednesday 8 March, 12.15 – 1.15pm
Venue: Michael Mason Lecture Theatre, Yvonne Carter Building, Whitechapel campus

Mr Alistair Potter
Head of Content, MSLGROUP

Dr Jessica Potter
MRC Doctoral Clinical Research Fellow, CPCPH

Alistair Potter worked in media publishing for 10 years, most recently as deputy online editor at Metro, which has an online monthly readership of 30 million. Now he works for a communications agency, helping clients pitch stories to journalists. He will share his insider tips on how to get media coverage for your research – what journalists like to tell their audiences, and what communications professionals like to tell journalists.

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